Rob Jefferies joined The Coca-Cola Company in May 1996, assigned to support the Atlanta Olympic Games as part of a team leading the 24-hour International Media Transportation Center. After the Games, he was appointed National Account Executive for Little Caesars Enterprises. In 1998, Rob joined the Sonic Account Team as Senior National Sales Executive, and in 2000, he transitioned to Director of Marketing. In 2006, Rob joined the East Region of National Food Service, as Group Director Customer Marketing. By 2011, he was promoted to AVP, leading 38 customer marketers for the East and Midwest Zones. Effective September 2015, Rob joined the Global Business Development team, as Vice President Customer Marketing, leading the YUM! International marketing team. In January 2017, Rob transitioned to VP Strategic Initiatives, aligned to Industry Affairs, Competitive Assessment and Analysis.
Prior to Coca-Cola, Rob held escalating roles at Coors Brewing Company in Sales, Distributor Management, Brand and New Product Development.
Rob holds a BA in Humanities, with emphasis in Religion, from Hendrix College in Conway, AR. He is married to wife Lori, with 3 children: Taylor 25, Morgan 20 and Olivia 16, they reside in Alpharetta, GA.